INTENTION ATTENTION ATTITUDE

Perform At Your Best
In Golf, In Business, In Life

Develop how you think, where you place your attention and how you respond when it matters. Under the guidance of Gary Nicol, golf becomes the ultimate teacher.

Apply For Program

INTENTION ATTENTION ATTITUDE

Perform At Your Best In Golf, In Business, In Life

Develop how you think, where you place your attention and how you respond when it matters. Under the guidance of Gary Nicol, golf becomes the ultimate teacher.

Apply For Program

INTENTION ATTENTION ATTITUDE

Perform At Your Best
In Golf, In Business, In Life

Develop how you think, where you place your attention and how you respond when it matters. Under the guidance of Gary Nicol, golf becomes the ultimate teacher.

Apply For Program

The Principles Of Performance

The Principles Of Performance

While there are many elements involved in achieving a high level of performance, whether in sport, business or life, three principles remain constant:

Intention, Attention and Attitude.

This work draws upon over 35 years of experience coaching golfers and working with high-performing individuals. It is not solely concerned with how you play, but with how you think, make decisions and respond. particularly in moments that matter.

In an ever-changing environment, the ability to adapt, adjust and remain clear in your thinking is essential for sustained performance.

The aim is to help you develop a more consistent and effective way of performing, both on the golf course and in any endeavour that matters to you.

While there are many elements involved in achieving a high level of performance, whether in sport, business or life, three principles remain constant:

Intention, Attention and Attitude.

This work draws upon over 35 years of experience coaching golfers and working with high-performing individuals. It is not solely concerned with how you play, but with how you think, make decisions and respond. particularly in moments that matter.

In an ever-changing environment, the ability to adapt, adjust and remain clear in your thinking is essential for sustained performance.

The aim is to help you develop a more consistent and effective way of performing, both on the golf course and in any endeavour that matters to you.

While there are many elements involved in achieving a high level of performance, whether in sport, business or life, three principles remain constant:

Intention, Attention and Attitude.

This work draws upon over 35 years of experience coaching golfers and working with high-performing individuals. It is not solely concerned with how you play, but with how you think, make decisions and respond. particularly in moments that matter.

In an ever-changing environment, the ability to adapt, adjust and remain clear in your thinking is essential for sustained performance.

The aim is to help you develop a more consistent and effective way of performing, both on the golf course and in any endeavour that matters to you.

Apply For Program

A Common Misunderstanding In Golf

A Common Misunderstanding In Golf

The Golf Swing Is Only A Small Part Of The Story

The Golf Swing Is Only A Small Part Of The Story

A considerable amount of time is devoted to improving the golf swing, often under the assumption that this alone will lead to better performance. The swing is not the primary skill.

A considerable amount of time is devoted to improving the golf swing, often under the assumption that this alone will lead to better performance. The swing is not the primary skill.

A considerable amount of time is devoted to improving the golf swing, often under the assumption that this alone will lead to better performance. The swing is not the primary skill.

The Consequence Of A Swing-Focused Approach

The Consequence Of A Swing-Focused Approach

The result is frequently a game that functions well in certain circumstances, yet proves unreliable and inconsistent when it matters most.

The result is frequently a game that functions well in certain circumstances, yet proves unreliable and inconsistent when it matters most.

The result is frequently a game that functions well in certain circumstances, yet proves unreliable and inconsistent when it matters most.

What Ultimately Determines Results

What Ultimately Determines Results

In reality, performance is shaped to a far greater extent by how you think, where you place your attention and how you respond in each moment. Replace mental clutter with crystal clear clarity.

In reality, performance is shaped to a far greater extent by how you think, where you place your attention and how you respond in each moment. Replace mental clutter with crystal clear clarity.

In reality, performance is shaped to a far greater extent by how you think, where you place your attention and how you respond in each moment. Replace mental clutter with crystal clear clarity.

A Different Approach To Performance

A Different Approach To Performance

Drawing on years of experience coaching professional golfers, Gary Nicol focuses on how you think, where you place your attention and how you respond.

Drawing on years of experience coaching professional golfers, Gary Nicol focuses on how you think, where you place your attention and how you respond.

Drawing on years of experience coaching professional golfers, Gary Nicol focuses on how you think, where you place your attention and how you respond.

“ I have been working with Gary for 5 years and through his clear and concise Performance Principles I have become the best golfing version of me to date.

Golfers at all levels will benefit from the easily applied principles which address what is really important when playing this wonderful game, attention and where we choose to place it. ”

“ I have been working with Gary for 5 years and through his clear and concise Performance Principles I have become the best golfing version of me to date.

Golfers at all levels will benefit from the easily applied principles which address what is really important when playing this wonderful game, attention and where we choose to place it. ”

“ I have been working with Gary for 5 years and through his clear and concise Performance Principles I have become the best golfing version of me to date.

Golfers at all levels will benefit from the easily applied principles which address what is really important when playing this wonderful game, attention and where we choose to place it. ”

Barry Hobson, Ireland Senior Internationalist, Belfast.

Barry Hobson, Ireland Senior Internationalist, Belfast.

The Experience

The Experience

Private Performance Coaching With Gary Nicol

Private Performance Coaching With Gary Nicol

This is a twelve-month engagement delivered through a one-to-one coaching relationship with Golf Mastery Coach, Gary Nicol.


You will meet twice per month, supported by ongoing feedback and video review, ensuring that the work remains practical and applied.


The focus throughout is on developing a more consistent and effective way of thinking and performing. This will not only change your golf game, it will transform how you approach every challenge in life.

This is a twelve-month engagement delivered through a one-to-one coaching relationship with Golf Mastery Coach, Gary Nicol.


You will meet twice per month, supported by ongoing feedback and video review, ensuring that the work remains practical and applied.


The focus throughout is on developing a more consistent and effective way of thinking and performing. This will not only change your golf game, it will transform how you approach every challenge in life.

Programme Structure

Initial onboarding process to establish direction and focus

Core framework based on the Lost Art of Golf series (included)

Two virtual sessions per month with Gary Nicol

Ongoing video review and feedback between sessions using the free V1 GOLF app

Personalised coaching helping you with your artistry, shotmaking, imagination, creativity and enjoyment of the game

Opportunity to be invited to Archerfield Links for private in-person coaching sessions with Gary

Ideal For: Business leaders and aspiring amateur and professionals golfers who are accustomed to operating at a high level, yet recognise that their performance does not always reflect their true capability.

Ideal For: Business leaders and aspiring amateur and professionals golfers who are accustomed to operating at a high level, yet recognise that their performance does not always reflect their true capability.

The intention is to create lasting transformation, on the course and off, rather than short-term improvement. To support this, Gary accepts a very limited number of clients. Apply below for consideration.

The intention is to create lasting transformation, on the course and off, rather than short-term improvement. To support this, Gary accepts a very limited number of clients. Apply below for consideration.

Apply For Program

THE LOST ART

A Structured Framework

The work is underpinned by Gary’s published material, including the internationally bestselling Lost Art of Golf series.

These materials form the core framework for the programme, providing a consistent reference point throughout the process.

They are not intended simply as reading, but as a practical guide to understanding how you think, perform and respond, both on the golf course and beyond it.

The work is underpinned by Gary’s published material, including the internationally bestselling Lost Art of Golf series.

These materials form the core framework for the programme, providing a consistent reference point throughout the process.

They are not intended simply as reading, but as a practical guide to understanding how you think, perform and respond, both on the golf course and beyond it.

The work is underpinned by Gary’s published material, including the internationally bestselling Lost Art of Golf series.

These materials form the core framework for the programme, providing a consistent reference point throughout the process.

They are not intended simply as reading, but as a practical guide to understanding how you think, perform and respond, both on the golf course and beyond it.

These books are not just about improving your scores but with your relationship with the game itself. Reconnect with the game you fell in love with in the first place.”

Sir Alex Ferguson, legendary Manchester United FC manager.

These books are not just about improving your scores but with your relationship with the game itself. Reconnect with the game you fell in love with in the first place.”

Sir Alex Ferguson, legendary Manchester United FC manager.

A complete set of autographed books is included as part of the programme.

A complete set of autographed books is included as part of the programme.

A complete set of autographed books is included as part of the programme.

“As golf mirrors life, Gary Nicol's Performance Principles influence my day to day decision making about my intentions in the here and now.

This in turn focuses my attention on what is truly important now for creating a positive future. ”

“As golf mirrors life, Gary Nicol's Performance Principles influence my day to day decision making about my intentions in the here and now.

This in turn focuses my attention on what is truly important now for creating a positive future. ”

Elaine Wilson, PGA Professional, Todtnauberg, Germany

Elaine Wilson, PGA Professional, Todtnauberg, Germany

Frequently Asked Questions

Frequently Asked Questions

How is this different from traditional coaching?

Traditional coaching tends to focus almost entirely on technique. This programme pays more attention to the performance aspects, providing a platform to learn both the essential technical and mental skills to empower you to perform under pressure.

How does this apply to business or leadership?

Although the work is explored through golf, the underlying principles are equally relevant to business and leadership. Clarity of thought, quality of attention and the ability to respond effectively under pressure are central to performance in any role. As a result, many individuals find that the benefits extend well beyond the golf course.

How much time is required?

You will meet with Gary virtually once or twice a month. In addition, there may be opportunities to work on your performance between sessions, particularly through video review. The intention is to integrate this work into your existing routine, rather than disrupt it. The online format allows for a more consistent and efficient process. It enables regular contact without the need for travel, while ensuring that the work is applied directly within your normal playing and working environment, rather than in isolated sessions.

Is this a replacement for my current golf coach?

Not necessarily. If you are making fantastic progress with the technical work you are doing with your existing coach, please carry on. However, if you feel a more holistic approach would be beneficial, then please get in touch.

Is this suitable for all levels of golfer?

No. This work is designed for individuals who are already committed to the game and take their performance seriously. It is most appropriate for those who have an established level of experience, and who recognise that continued improvement requires more than technical development alone.

About Gary Nicol

About Gary Nicol

Based at Archerfield Links on Scotland’s Golf Coast, Gary Nicol is widely regarded as one of the game’s most respected coaches, working with golfers of all standards, from committed amateurs to multiple DP World Tour winners and Ryder Cup players.


With over 35 years of experience, and 16 years coaching full time on the DP World Tour, his work has consistently focused on performance rather than the pursuit of technical perfection. Gary’s philosophy is grounded in the understanding that playing golf requires the ability to create a variety of different shots, not simply repeat a “perfect” swing. In his view, the swing is not the skill. The real skill lies in creating the appropriate shot, at the appropriate time, with clarity and commitment.


Gary’s approach combines clear and practical technical guidance with a strong emphasis on how individuals think, make decisions and respond under pressure. His work has become known for bridging the gap between traditional coaching and modern performance thinking.


As co-author, alongside Karl Morris, of the internationally bestselling Lost Art of Golf series, Gary has been at the forefront of a shift in how the game is understood and taught. Through his coaching, writing and mentoring, he continues to help golfers develop a more effective and enjoyable relationship with the game, and a deeper understanding of their own performance.

Gary is a strong advocate of what he believes are the “Mental Game Big 3” - Intention, Attention and Attitude which are not only applicable to golf but also to business and life in general.

Selected Accomplishments:

Professional Representation

Students of Gary have held status on the DP World Tour, LGPA Tour, PGA Champions Tour, European Challenge Tour, European Legends Tour, PGA Tour of Australia, Asian Tour, Alps Tour, Ladies European Tour, plus multiple appearances in the Ryder Cup, Solheim Cup, and Olympic competition.

Published Work
Co-author with Karl Morris of the international best selling books, The Lost Art Of Putting, The Lost Art Of Playing Golf and The Lost Art Of the Short Game, and authored articles for numerous golf publications around the world.

Consulting & Advisory
Performance Consultant for multiple collegiate golf teams in UK and US, as well as business leaders and professional athletes in other sports.

Corporate & Brand Partnerships

Omega, Bentley, Aberdeen Standard Investments, Genesis, Odyssey, and Callaway Golf

“The way in which Gary Nicol communicates his thoughts and ideas is very clear, concise, and easily understood.

He helped me achieve my two wins on Tour and I have no doubt he can help you too. ”

“The way in which Gary Nicol communicates his thoughts and ideas is very clear, concise, and easily understood.

He helped me achieve my two wins on Tour and I have no doubt he can help you too. ”

Richard Finch, European Tour Professional

Richard Finch, European Tour Professional

Taking The Next Step

Taking The Next Step

If what you really want is TRANSFORMATION not just INFORMATION, get in touch to discuss how together, we can work towards discovering what is truly possible and achieving your goals and ambitions.

An initial conversation will allow us to explore whether this work is appropriate for you.

If what you really want is TRANSFORMATION not just INFORMATION, get in touch to discuss how together, we can work towards discovering what is truly possible and achieving your goals and ambitions.

An initial conversation will allow us to explore whether this work is appropriate for you.

Request Consultation

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