Jeff Hermon isn't a typical instructor — he's a former software founder who set out at 49 to make the Champions Tour and has spent six years documenting the journey on YouTube. That story was his biggest asset, so we built him a full site designed around it: a brand that leads with the chase, pulls his YouTube content in as social proof, and gives serious golfers two clear ways to work with him — unlimited online coaching through the V1 Golf app, or in-person sessions at his Cedar Park studio. The result is a site that turns an audience following the journey into students booking lessons, without losing what makes his story worth following.